Brand building: Actionable tips from
Canva’s design and brand teams

Working in a large organization with over 100+ employees? Learn how to communicate visually, boost productivity, and stay on brand, at scale.

For your customers, a strong brand may become as familiar as the face of a friend. Like seeing a familiar face, your customers form an emotional connection with your brand. They come to associate it with the ways that your company makes life better, and it keeps them coming back.

Your brand, like a face, is your identity as a company. It is your connection to your community and the representation of everything you stand for as a business. That’s why it’s so important for you to build a great brand that is as distinctive and memorable as possible.

What is brand building? It’s knowing who you are as a business, who your audience is, and building an identity that connects those two things. Recognizable visual branding is a key part of that, but so are your communications, values, and story as a company.

You may be a startup building a new brand from scratch or a successful business owner aiming for a rebrand. Either way, developing a strong brand identity will help you stand out, build an authentic connection with your customers, and create marketing strategies that will grow your business.

Establishing brand guidelines

Branding isn’t just about what represents your brand; it’s about how those branding elements are used. Write brand guidelines, also known as a style guide, to help your teams use your branding the right way.

Include your style guide as part of your brand kit or directly within Canva, and make sure to revisit it with updates every few months to keep it current. Your style guide can even live on your website if you want to show your designers’ beautiful work publicly.

Think of brand guidelines as the manual that lets everyone know where, when, and how to use each element of your brand kit. Keep all this information in one place so designers, marketers, and web developers can quickly access this information and create materials with more brand consistency.

Branding isn’t just about what represents your brand; it’s about how those branding elements are used. Write brand guidelines, also known as a style guide, to help your teams use your branding the right way.

Include your style guide as part of your brand kit or directly within Canva, and make sure to revisit it with updates every few months to keep it current. Your style guide can even live on your website if you want to show your designers’ beautiful work publicly.

Think of brand guidelines as the manual that lets everyone know where, when, and how to use each element of your brand kit. Keep all this information in one place so designers, marketers, and web developers can quickly access this information and create materials with more brand consistency.

Branding isn’t just about what represents your brand; it’s about how those branding elements are used. Write brand guidelines, also known as a style guide, to help your teams use your branding the right way.

Include your style guide as part of your brand kit or directly within Canva, and make sure to revisit it with updates every few months to keep it current. Your style guide can even live on your website if you want to show your designers’ beautiful work publicly.

Think of brand guidelines as the manual that lets everyone know where, when, and how to use each element of your brand kit. Keep all this information in one place so designers, marketers, and web developers can quickly access this information and create materials with more brand consistency.

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